Transportation coach for young professionals to save money.
UX | UI Design
Transportation coach for the young professionals looking to save money on their daily commute.
We were challenged with creating a behavioral design app with Guerilla research, focusing mainly on the craft of prototyping. RouteOwl is your data-powered transportation coach. It is aimed at young professionals who are living in the city and want to spend less money on transportation.
RouteOwl analyzes the collected data and learns daily transportation behavior, to provide personalized, cost-effective routes, as it aggregates all transportation app information in one place. It Encourages you to spend less money on transportation by having a conversation with you and going over your habits.
origami studio prototype
how it works/user conceptual model
Begins the conversation and asks where one'd like to go based on the learned behavior of one's daily transit routine. It suggests the most cost-effective route and method from the collected transportation and budget data. Data visualization is used to display budget, time, feedforward of a choice, and a call to action.
RouteOwl tracks one's spending on the transportation routes and reveals the expected spending by the end of the month. It’s never too late to make smarter decisions!
Based on income/deposits and the maximum time to be spent in transit, we calculate, analyze, and make suggestions!